TeamTime helps elite military units, first responders, and sports organizations design and create custom online apparel stores using graphic designers and AI in order to 4X fundraising efforts and increase athlete retention rates.
Your Team. Your Time.
TeamTime was founded by Tyler McCourt with one clear mission: unite teams through elite, custom gear that’s built to last.
Tyler’s journey started as a three-sport athlete—wrestling, lacrosse, and volleyball—where he learned early that great gear does more than identify a team. It builds pride, cohesion, and confidence. After college, Tyler briefly stepped into a desk job, but it didn’t take long to realize he was wired for something more hands-on and purpose-driven.
That realization pulled him into athletic apparel. In 2015, Tyler began as an intern at Abercrombie & Fitch, then moved to a small wrestling apparel brand, where he saw firsthand how powerful team identity becomes when it’s expressed through intentional design and quality construction.
Over time, that obsession with durability and performance only deepened. Today, as a brown belt in jiu-jitsu, Tyler still trains almost every day using gear he personally designed and made over 10 years ago—gear that’s been washed, dragged across mats, and battle-tested thousands of times. It still holds up. That standard—build it once, build it right—is the foundation of TeamTime.
After helping scale a custom apparel company called Emblem to over $2.5 million in revenue, Tyler knew it was time to build something different. In 2022, he launched TeamTime with a bold goal: create the best team apparel store platform in the world—one designed specifically for elite military units and high-performing sports teams to design, fundraise, and outfit their entire organization in one seamless experience.
What We Do
TeamTime empowers teams to create custom online stores featuring AI-enhanced and designer-crafted apparel. Every piece is made from scratch and dyed directly into the fabric—so it never cracks, peels, or fades.
We control the entire process: design, manufacturing, and fulfillment. No outside logos. No middlemen. No compromises.
Our system is fast, simple, and completely hands-off for leaders:
- Free store creation & design
- No minimum orders
- 13–25% fundraising opportunity
- 2-week rush and 3–4 week delivery options
- Free shipping & personalization
- Unlimited sizes, colors, and logos
To date, TeamTime has helped create over 20,000 team stores, delivered hundreds of thousands of custom pieces, and supported organizations ranging from elite military units to top-tier collegiate and youth sports programs.
Why We Exist
At TeamTime, we believe great gear unites great teams.
Whether you’re leading a special operations unit or a state championship roster, you deserve gear that reflects your commitment, precision, and pride.
That’s why you’ll never find a TeamTime logo on the outside of our apparel. Every item is designed to represent your legacy—not ours. Your team should wear your story, not someone else’s.
The TeamTime Ethos
We stand for simplicity, authenticity, and performance. Just like the teams we serve—from the field to the front line—we believe in:
- Honesty & integrity
- Speed & execution
- Continuous improvement
- Purpose over hype
Our north star has never changed: make it easier, faster, and more inspiring for teams to gear up and perform at their best.
In Closing
Whether it’s a platoon or a program, TeamTime exists to help teams look, feel, and perform like the elite groups they are.
TeamTime — Your Team. Your Time.